September 24, 2023 Job Description…
| Develop and implement CRM strategies and programs to enhance customer retention, satisfaction, and loyalty.
Analyze customer data and insights to identify trends, behaviors, and preferences, and use the findings to improve customer targeting and segmentation. Manage and maintain the company’s CRM system, ensuring data accuracy, integrity, and confidentiality. Collaborate with cross-functional teams, including Marketing, Sales, and Customer Service, to align CRM activities with overall business objectives. Design and execute customer communication campaigns, including email marketing, SMS marketing, and other relevant channels, to engage and nurture customer relationships. Monitor and measure the effectiveness of CRM initiatives, analyzing key performance indicators (KPIs) such as customer retention rate, customer lifetime value, and customer satisfaction scores. Develop customer segmentation strategies and personalized marketing approaches to optimize customer experiences and increase customer loyalty. Identify opportunities for process improvements and automation within the CRM system to streamline workflows and enhance efficiency. Provide guidance and support to the CRM team members, ensuring they are equipped with the necessary tools and knowledge to perform their roles effectively. Stay up-to-date with industry trends, best practices, and emerging technologies in CRM, and make recommendations for innovative solutions to drive customer engagement and satisfaction. Perform other department duties related to his/her position as directed by the Head of the Department Skills :
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